DO YOU.

WOMEN'S STREETWEAR BOUTIQUE
Los Angeles/New York/San Francisco

STREET THREADS

Our bicoastal boutique includes a carefully handpicked selection of women’s clothing and accessories by brands like DimePiece LA, HLZBLZ, Diesel, and our own line STRTSMARTS. We love funky, playful, comfortable streetwear. We’re not afraid to express ourselves and be a tad on the goofy side while doing so. You understand!
yellow-headphone.png
yellow-boots.jpg
yellow-watch.png
Yellow Bag

LOOK BOOK

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer adipiscing erat eget risus sollicitudin pellentesque et non erat. Maecenas nibh dolor, malesuada et bibendum a, sagittis accumsan ipsum. Pellentesque ultrices ultrices sapien, nec tincidunt nunc posuere ut. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam scelerisque tristique dolor vitae tincidunt. Aenean quis massa uada mi elementum elementum. Nec sapien convallis vulputate rhoncus vel dui.

HUMBLE BEGINNINGS

When we opened our first tiny baby-sized shop in the East Village in New York City in 2011, we had no idea that five years later we would span two coasts, have more than a dozen superfan celeb customers, and gain 80,000+ followers on social media. We know, right?! In the beginning — with our 500sq foot, closest-sized space — our hopes and dreams for the future of the business were no larger than planting a funky little niche store in the heart of the cool kids’ town.

new-york-yellow-cab-SM.jpg

THE FOUNDERS

Jessica Goodman / Samantha Williams  / Maggy Williams

hipster-woman.jpg

With a degree in fashion photography, Co-Founder Jessica Goodman graduated from Manhattan’s School of Visual Arts long enough ago that she’s unwilling to give us a date. She started her career as a patternmaker for Marc Jacobs until a close friend and colleague suggested she relocate to Los Angeles to work for Cali-native, ready-to-wear designer James Perse. While living in LA, Jessica slowly began replacing her stereotypically all black New York wardrobe for bright colors and dynamic patterns. The intrinsic beach and colorful urban culture of her new home quickly began to influence her design aesthetic.

OUR STORES

Three fabulous locations with more in the works.

img-map-la.jpg

Los Angeles


img-map-ny.jpg

New York

img-map-sf.jpg

San Francisco

Feel free to contact us

Please fill the required field.
Please fill the required field.
Please fill the required field.